Marketing Professional

4 weeks ago

Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Group Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our team at Hollywood Bowl Group. As a Marketing Executive, you will play a key role in implementing our national marketing plan and retail calendar, supporting campaigns, key trading dates, and local centre initiatives.

Key Responsibilities
  • Support the Brand & Campaigns Manager in the development and implementation of marketing strategies and campaigns.
  • Manage seasonal campaigns end to end, preparing detailed plans and briefs across media, creative, PR, print, and digital channels.
  • Measure results and analyse the effectiveness of marketing activities.
  • Support the execution of social media content calendars, measurement, and reporting.
  • Support the launch of new initiatives, such as new centre openings, rebrands, and refurbishments.
  • Monitor the effectiveness of marketing activities and measure and report on brand tracking surveys and analysis.
  • Demonstrate sound commercial awareness throughout marketing activities.
  • Support centre teams and regional teams with tactical marketing initiatives for attraction, engagement, and retention of customers.
  • Support the Brand & Campaigns Manager in managing relationships with key suppliers, including creative agencies, print management, PR, media, merchandise, graphic designers, AV, and experiential.
  • Support content creation and systems management.
  • Provide brand guidance support for the wider marketing team and business.
  • Identify and champion opportunities to enhance customer experience across the full customer journey.
  • Ensure timely, relevant, and accurate content is maintained across channels for all customer groups.
Requirements
  • Strong understanding and development of current marketing concepts and tactics.
  • Multiple years of previous experience in a similar role in a fast-paced, commercially focused business.
  • Excellent MS Office skills, including proficiency in PowerPoint, Word, and Excel.
  • Experience in a varied marketing role covering creative, media, PR, and social media.
  • Experience using content management systems.
  • Excellent communication and team player skills.
  • Self-confidence, positive energy, and enthusiasm.
  • Highly organised with excellent attention to detail.
  • Project management skills - ability to juggle several different projects at once and prioritise.
  • Creative flair and commercial acumen.
  • Ability to work and influence several different stakeholders.
  • Full driving license and access to own vehicle.
About Us

Hollywood Bowl Group is a leading experiential family entertainment company with a passion for bringing families and friends together for affordable fun and healthy competition. With 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Puttstars, and Splitsville brands, we're proud to be ambitious market leaders in our industry.

We value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued, and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

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