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Global Brand Marketing Director

1 month ago

Manchester, United Kingdom Club L London Full time
Job Description:

About Club L London, a pioneering online retailer revolutionising accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.

Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you'd fit right into.

Main Responsibilities:
  • Execute a creator partnerships strategy, approach, and messaging, overseeing the planning, organisation, and execution across the team. Ensure all activity meets commercial objectives, increase brand awareness, engagement, and community growth across all key platforms.
  • Collaborate closely with cross-functional teams to lead projects, communicate channel priorities, campaign roll out and content requirements.
  • Identify new opportunities and building out key relationships to grow Club L's reach and sales, to ensure sustained growth within the UK, US and all key territories.
  • Managing the creation of unique creator partnership, that drive creators to create best in class content, ensuring requirements are met in line with the business strategy and goals.
  • Performance tracking- Monitoring the success of creator partnerships, analysing metrics & reporting on these on a weekly and monthly basis against key KPIs.
  • Ownership of budgets working closely with the Head of Marketing to ensure spend remains within budget.
  • With a diverse product offering & target audience globally having the ability to conceptualise storytelling in briefs that resonate with the Club L audience, building out structure to adapt briefs per channel, territory & even product area.
  • Working closely with the Digital Marketing Manager to support the growth of an affiliate programme for creators.
  • Building out the team, leading with clear directions and setting quarterly objectives and development plans.

The salary for this role is approximately £60,000 - £80,000 per annum based on industry standards and location.