Marketing Transformation Director

3 weeks ago

Manchester, United Kingdom NCC Group Full time
Job Description:

NCC Group, a UK listed company with purpose at its heart – to help create a more secure digital future. Our CMO is leading a client-centric transformation of our marketing, brand, communications and government affairs function.

We are seeking an experienced Director of Marketing (Cyber) to build awareness and engagement of our Cyber business through compelling brands and effective campaigns that connect with customers, tie strategy to execution and deliver results.

The Opportunity

This role will report into the CMO and play a crucial role in shaping and executing marketing strategies for the Cyber business within NCC Group to reinforce and strengthen our market position and accelerate business growth. The successful candidate will conceptualise, plan, and implement a comprehensive marketing strategy for Cyber, managing a diverse global team responsible for regions (UK, Europe, North America and APAC), capabilities (services), verticals, events, brand, website and digital performance.

Key Responsibilities:
  1. Develop and Execute Integrated Marketing Strategies: Align with the company's objectives for its Cyber business, including branding, market positioning, target audience segmentation, and clear buyer journeys to drive lead generation, brand awareness, and customer acquisition and retention.
  2. Brand Management: Roll out the new Cyber brand across our global business, engaging with stakeholders including Clients, Government agencies, employees, alumni, and influencers.
  3. Digital Marketing and Website: Oversee digital marketing activity, including SEO, SEM, paid social media campaigns, email marketing, and content marketing to target and nurture clients and buyers.
  4. Engagement and Relationship Marketing:
  5. Marketing Budget: Allocate, utilising, monitoring, and managing the marketing budget aligned to the business strategy and objectives.
Requirements:

A degree in Marketing, Business, or a related field, or equivalent experience. Significant demonstrable experience in marketing leadership roles, preferably within the consulting or professional services industry. Estimated salary: £60,000 - £80,000 per annum.

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