Marketing and Sales Enablement Specialist

5 days ago

Uxbridge, United Kingdom Encore Canada Full time
Job Description

Job Summary:

The Customer Marketing Manager will play a key role in supporting the retention and expansion of Encore Canada's various segments, channels, and geographies. This position will lead the marketing, positioning, and messaging for Encore Canada, developing strong relationships with customers through engaging marketing campaigns and growth of client direct account revenues.

Key Responsibilities:

  • Customer Marketing Management and Sales Enablement:
    • Develop an understanding of the industry-specific challenges that Encore Canada customer personas are facing and how Encore Canada services, solutions, products, and other capabilities can help drive their business results.
    • Serve as a key partner and own the marketing relationship with the Sales & Production organization to proactively strategize and lead development of the appropriate content, resources, and tools to win business.
    • Develop relevant assets and activation for a coordinated go-to-market program to serve specific customer initiatives.
    • Fully understand our personas, their pain points, and journeys, and develop tailored content for presentations, sales training, product sheets, case studies, presentations, sales tools, and blogs.
    • Support client direct efforts of the GSO team through vertical industry-specific marketing activities to grow existing account revenues and acquire new accounts.
  • Positioning, Messaging, and Ongoing Support:
    • Create scalable go-to-market content and strategic campaigns for a diverse set of prospective customer personas, geographies, and segments/verticals, helping to better target our content accordingly via paid, owned, and earned channels.
    • Oversee marketing plans, tools, and other program development for priority customers and industry partners and execute through key elements of the marketing mix – e.g., digital marketing, direct marketing, social media, other advertising, thought leadership, industry relations, etc.
    • Create marketing campaigns and assets that inspire and influence priority personas/customers to partner with Encore Canada and deliver propositions that enhance and add value to Encore Canada products and services.
    • Oversee marketing plans, tools, and other program development executed through key elements of the marketing mix – e.g., digital marketing, direct marketing, social media, other advertising, thought leadership, industry relations, etc.
    • Work with the Digital Marketing, Brand/Communications, and Industry Relations teams as appropriate to activate.
    • Activate strategies including leading cross-functional work teams and directing internal creative resources and external agencies (where needed) to develop and deploy assets.
    • Partner with the Product Marketing team to identify, develop, and maintain marketing/sales tools for core event technology – e.g., demos, sales guides, vision templates, brochures/sell sheets, presentations, proposal boilerplate content, videos, email campaigns, website content, etc. to support new/existing products, communicate the value props, and help close sales.
    • Ensure tailored content for key customer stakeholder groups – e.g., event planners and venue partners.
  • Measurement and Reporting:
    • Provide analytics/insights demonstrating the value of marketing programs and channels. Adjust strategies accordingly to improve resource allocation, customer acquisition, revenue generation, etc.
    • Develop performance metrics and track progress for key KPIs and objectives relating to the strategic marketing plan to increase industry sector penetration and to grow revenue.
  • Marketing Planning and Project Management:
    • Provide strategic leadership and development of integrated marketing plans including web pages, blogs, emails, case studies, contributed articles, social media, lead nurturing campaigns, sales collateral, and tools, advertising, and sales presentations to support products and drive revenue.
    • Oversee the entire lifecycle for projects and campaigns, ensuring deliverables are timely and on budget.
    • Maintain the overall marketing calendar and work closely with Digital Marketing, Communications, and Industry Relations teams to execute campaigns.
    • Monitor and report on success of marketing campaigns.
  • Content Development and Management:
    • Contribute to content strategy for Encore Canada alongside Communications Manager; oversee writing and production of relevant content and work with Digital Marketing team to distribute/amplify via paid, owned, and earned channels.
    • Develop assets (white papers, content marketing articles, newsletters, email, social media, and video content, infographics, etc.) for customers and industry partners (who will amplify our messages).
    • Develop content for trade publication submission, press releases, client/prospect newsletters, and other efforts which generate awareness and understanding of Encore Canada in the marketplace.

Job Qualifications:

  • Education:
    • Bachelor's Degree, preferably in Business, Marketing, or related field of study.
  • Experience:
    • 5+ years of experience in a Customer Marketing or Product Marketing in B2B organizations.
  • Skills:
    • Experience setting strategy, building plans, and driving hands-on execution and accountability for results.
    • Experience working closely with a Sales function, with a strong affinity for team success.
    • Strong track record developing/executing integrated marketing plans and evaluating performance against metrics.
    • Expertise leading cross-functional teams (and agencies) to develop/deploy product positioning, marketing plans, sales enablement tools, and marketing mix execution for new and existing products.
    • Exceptional communications skills in writing internal and external marketing communications, including content creation.
    • Experience developing and deploying the full range of marketing mix options to launch new and support existing products/services – sales enablement tools, website content, direct marketing, thought leadership, industry relations, etc.
    • Hospitality experience a plus.
    • Ability to manage multiple projects simultaneously across competing priorities.
    • Excellent project management skills.

Competencies:

  • Deliver World Class Service:
    • Hospitality.
    • Ownership.
  • Do The Right Thing:
    • Demonstrates Self-Awareness.
  • Drive Results:
    • Ensures Accountability.
  • See The Big Picture:
    • Decision Quality.
    • Manages Complexity.
  • Value People:
    • Collaborates.

Work Environment:

Office.

Work is performed primarily in an office environment. Working times may include irregular hours and on-call status including days, evenings, weekends, and holidays. Team members must adhere to appearance guidelines as defined by Encore Canada based in an office environment and when traveling, on an individual venue or a representation of venues in that city or area.

  • Product Marketing Specialist

    3 months ago

    Uxbridge, United Kingdom Canon Full time

    Canon EMEA is looking for a Product Marketing Specialist to join our B2B Marketing team based out of our new offices in Stockley Park, Uxbridge. This is a hybrid role with some days in the office and some working remotely. As Product Marketing Specialist, you will lead and drive the marketing agenda for the full Canon portfolio of Laser printer products...

  • Sales & Marketing Team Representative

    3 months ago

    Uxbridge, United Kingdom Champion Marketing Group Full time

    Do you want opportunities for business development, personal growth and travel? Are you prepared to work hard and push yourself? Are you hungry to learn and eager to succeed? If so, you could be a great fit for Champion Marketing Group! In partnership with Juss x Link Marketing, we're a fast-paced, fast-growing sales and marketing co-working hub based in...

  • Sales and Marketing Analyst

    2 months ago

    Uxbridge, United Kingdom Tamo Ltd Full time

    Sales and Marketing Analyst  | Uxbridge | 20 hours per week - flexible | £29,000 pro rataTAMO is a valve and instrumentation supply company, offering a wide range of products for both standard and specialist industrial applications. We supply to all market sectors including oil/gas, chemical, pharmaceutical, medical, food, motor racing, semi-conductor and...

  • Segment Marketing Specialist

    3 months ago

    Uxbridge, United Kingdom Canon Full time

    Canon EMEA is looking for a Segment Marketing Specialist, to successfully introduce and support the lifecycle of Canon’s Products and Solutions to the EMEA market for the assigned segments. The role will focus on our industry segment, looking at those products that integrate into B2B solutions. The role will invole: **Situational Analysis** - Develop...

  • Sales and Marketing Analyst

    2 months ago

    Uxbridge, United Kingdom Cameron Clarke Associates Full time

    Sales and Marketing Analyst  | Uxbridge | 20 hours per week - flexible | £29,000 pro rataTAMO is a valve and instrumentation supply company, offering a wide range of products for both standard and specialist industrial applications. We supply to all market sectors including oil/gas, chemical, pharmaceutical, medical, food, motor racing, semi-conductor and...

  • Sales and Marketing Analyst

    3 weeks ago

    Uxbridge, United Kingdom Talent Finder Jobs Full time

    Sales and Marketing Analyst | Uxbridge | 20 hours per week - flexible | £29,000 pro rataTAMO is a valve and instrumentation supply company, offering a wide range of products for both standard and specialist industrial applications. We supply to all market sectors including oil/gas, chemical, pharmaceutical, medical, food, motor racing, semi-conductor and...

  • Sales and Marketing Analyst

    3 weeks ago

    Uxbridge, United Kingdom Talent Finder Jobs Full time

    Sales and Marketing Analyst | Uxbridge | 20 hours per week - flexible | £29,000 pro rataTAMO is a valve and instrumentation supply company, offering a wide range of products for both standard and specialist industrial applications. We supply to all market sectors including oil/gas, chemical, pharmaceutical, medical, food, motor racing, semi-conductor and...

  • Sales and Marketing Analyst

    3 weeks ago

    Uxbridge, United Kingdom Talent Finder Jobs Full time

    Sales and Marketing Analyst | Uxbridge | 20 hours per week - flexible | £29,000 pro rataTAMO is a valve and instrumentation supply company, offering a wide range of products for both standard and specialist industrial applications. We supply to all market sectors including oil/gas, chemical, pharmaceutical, medical, food, motor racing, semi-conductor and...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom Core Marketing Ltd Full time

    **IMMEDIATE START!!** **NO EXPERIENCE NEEDED!** **FULL TIME - Customer Service Representative/Sales Assistant - Greater London** **Are you a go-getter who loves sales and building relationships? Want a flexible and a more sociable work environment? Perfect!** **About us and what we do**: At Core Marketing, we're expanding our dynamic team that's all...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom Core Marketing Ltd Full time

    **IMMEDIATE START!!** **FULL TIME - Sales Representative - Greater London** **Are you an enthusiastic go-getter with a passion for sales and cultivating relationships? If you're in search of a work environment that provides flexibility and social engagement, your quest ends here!** About Us and Our Mission: Join the Core Marketing team, where innovation...

  • Sales Specialist Oncology

    3 months ago

    Uxbridge, United Kingdom Regeneron Full time

    **JOB DESCRIPTION**: **SALES SPECIALIST** **Bristol** **Summary** As an important member of Regeneron’s newly created International Oncology organisation, Regeneron is seeking a Sales Specialist who will be part of Regeneron UK’s local sales team. The Sales Specialist is responsible for a variety of customer engagement activities such as meeting with...

  • Sales Specialist Oncology

    3 months ago

    Uxbridge, United Kingdom Regeneron Full time

    **JOB DESCRIPTION**: **SALES SPECIALIST** **Manchester** **Summary** As an important member of Regeneron’s newly created International Oncology organisation, Regeneron is seeking a Sales Specialist who will be part of Regeneron UK’s local sales team. The Sales Specialist is responsible for a variety of customer engagement activities such as meeting...

  • Sales Specialist Oncology

    3 months ago

    Uxbridge, United Kingdom Regeneron Full time

    **JOB DESCRIPTION**: **SALES SPECIALIST** **Leeds** **Summary** As an important member of Regeneron’s newly created International Oncology organisation, Regeneron is seeking a Sales Specialist who will be part of Regeneron UK’s local sales team. The Sales Specialist is responsible for a variety of customer engagement activities such as meeting with...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom Skyes Marketing Ltd Full time

    **HIRING NOW - IMMEDIATE START!!** New recruits required with **NO EXPERIENCE** **Sales** **and** **Marketing** role Located near Slough Train Station Do you feel like jobs aren't getting you anywhere? Learn a new skill whilst earning money and training to run your own business What are we looking for? Joining us includes: - Incentives and Promotions...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom Kulmis Marketing Ltd Full time

    KULMIS MAKRETING LTD We are a Marketing Agency based in heart of Slough, two minuses walk from Slough train and bus station. We are growing Marketing company and we are looking for a passionate and a dedicated Brand Ambassador. Sales experience is not a prerequisite for success in this position. Immediate Start! Are you driven and passionate? Do you feel...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom Skyes Marketing Ltd Full time

    **HIRING NOW - IMMEDIATE START!!** New recruits required with **NO EXPERIENCE** **Sales** **and** **Marketing** role Located near Slough Train Station Do you feel like jobs aren't getting you anywhere? Learn a new skill whilst earning money and training to run your own business What are we looking for? Joining us includes: - Incentives and Promotions...

  • Sales Representative

    3 months ago

    Uxbridge, United Kingdom GSL Marketing LTD Full time

    !!!!! IMMEDIATE START !!!!!! Stuck in a job & just not progressing? Wanting a more fun & sociable environment? Do you need a job the flexible with your schedule? Well that's great, we are recruiting for a sales and customer service opportunity, located in the heart of **Slough** - two minutes walking distance from the railway / bus station. We have...

  • Sales Operations Specialist

    4 days ago

    Uxbridge, United Kingdom Parkside Recruitment Full time

    About the RoleParkside Recruitment is seeking a highly skilled Sales Support Specialist to join our team. As a key member of our regional team, you will play a crucial role in supporting sales team members across EMEA and Asia.Key ResponsibilitiesDevelop and Implement Sales Processes: Create and maintain overall processes around sales and demand planning...

  • Sales Operations Specialist

    4 days ago

    Uxbridge, United Kingdom Parkside Recruitment Full time

    About the RoleParkside Recruitment is seeking a highly skilled Sales Support Specialist to join our team. As a key member of our regional team, you will play a crucial role in supporting sales team members across EMEA and Asia.Key ResponsibilitiesDevelop and Implement Sales Processes: Create and maintain overall processes around sales and demand planning...

  • Sales Process Specialist

    5 days ago

    Uxbridge, United Kingdom Parkside Recruitment Full time

    Job Summary:Parkside Recruitment is seeking a highly skilled Sales Process Specialist to join our team. As a Sales Process Specialist, you will play a critical role in supporting our sales team members by providing ongoing process support, developing sales playbooks, and delivering centralized tasks.Key Responsibilities:Process Development: Develop and...