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Paid Media Account Director
1 month ago
Role Overview
As a Paid Media Account Director - B2C Performance at Next 15, you will be responsible for driving the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.
With a specialisation in data analysis and performance marketing, you will always seek opportunities to improve account performance, improve campaigns, and implement data-backed strategies.
You will be reporting to the Managing Director.
Key Responsibilities
- Develop and implement data-driven paid media strategies for B2C clients across main platforms, including Meta, TikTok, and Pinterest.
- Utilise In-depth analytical techniques to identify performance trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
- Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with business goals.
Client Management & Collaboration
- Be a primary contact for clients, focusing on understanding their goals and translating them into measurable paid social KPIs.
- Foster relationships with clients to manage expectations, present performance insights, and identify additional growth opportunities.
Performance & Financial Analysis
- Analyse main performance metrics such as ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
- Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
- Use data to evaluate client-side opportunities and challenges, and implement strategies to increase revenue.
Leadership & Team Collaboration
- Lead and line-manage a team of paid account managers.
- Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
- Collaborate with creative, analytics, and strategy teams to ensure that the campaigns are aligned and optimised for maximum performance.
Market Research & Trend Analysis
- Stay updated with the latest industry trends, platform updates, and latest technologies to inform and refine performance strategies.
- Conduct competitive analysis and market research to identify areas of difference and increase account growth.
Requirements
- 3-5 years of experience in managing paid social performance campaigns for B2C clients, with a focus on data and performance analysis.
- Expertise in working across main social platforms such as Meta, TikTok, and Pinterest, and a proven ability to leverage data for actionable insights.
- Great at data interpretation to interpret complex data, draw conclusions, and evidence-based decisions to enhance campaign performance.
- A solid understanding of financial tracking, budgeting, and account profitability.
- An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimisation and growth within your team.
What We Offer
- Unlimited holiday
- Free breakfast in the office
- Perkbox
- Auto-enrolment pension, with up to 8% contribution
- Regular socials and team-building sessions
- Annual salary review, quarterly performance reviews
- Choice of company Apple MacBook Pro or PC
- Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
- 2x company events/parties a year
