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Marketing and Brand Director

2 months ago

London, Greater London, United Kingdom PIE Recruitment Full time
Job Title: Marketing and Brand Director

We are seeking an ambitious and creative Marketing and Brand Director to join our growing marketing team and help drive brand visibility and customer loyalty.

Key Responsibilities:
  • Develop an insight-driven shopper marketing strategy aligned with business and brand objectives.
  • Create persuasive selling decks using insights and data to pitch to key retail partners.
  • Design and implement activation programs that resonate with both brand strategy and retailer goals.
  • Lead the execution of both in-store and online marketing activations, with a strong focus on NPD (New Product Development).
  • Manage the shopper marketing budget, ensuring optimal allocation, management, and tracking of spend.
  • Oversee UK and international shopper marketing plans, ensuring seamless execution.
  • Take full ownership of POS (point of sale) materials and marketing collateral.
Requirements:
  • Proven experience in shopper marketing, ideally within blue-chip FMCG or a high-growth SME.
  • Deep understanding of the full shopper marketing mix, from strategy to execution.
  • Experience with shopper marketing agencies and data providers such as Dunnhumby, Citrus, or Beats.
  • Strong commercial focus with a passion for driving sales and ROI.

We're looking for someone who thrives on turning big ideas into reality, someone who's ready to push boundaries, and work with cross-functional teams to create bespoke marketing solutions for leading retailers.