Brand Marketing Director

1 month ago


London, Greater London, United Kingdom Trinny London Full time
Job Title: Director of Brand Marketing

We are seeking a seasoned marketing professional to lead our brand marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive brand strategies to enhance brand awareness, equity, and growth across owned and retail channels.

Key Responsibilities:
  • Develop and execute brand strategies to drive business growth and enhance brand equity.
  • Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations.
  • Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
  • Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition.
  • Collaborate with product development teams to identify new product opportunities and ensure alignment with brand objectives.
  • Manage brand budgets and allocate resources effectively to maximize ROI.
  • Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly.
  • Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers.
  • Drive innovation and continuous improvement in brand strategies and processes.
  • Measure and analyze the effectiveness of brand initiatives, using data-driven insights to inform future strategies.
Requirements:
  • Proven experience in brand marketing and leadership.
  • Strong understanding of market trends, consumer behavior, and competitive landscape.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Experience with brand development and management.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.


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