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Senior B2B Marketing Strategist

2 months ago

Hartlepool, Hartlepool, United Kingdom Reed Full time

Reed Business Solutions is seeking a seasoned Senior B2B Marketing Executive to join their team and drive business growth through innovative marketing strategies.

This strategic role is ideal for a marketing professional with a proven track record in crafting and executing successful sales and marketing initiatives.

Why You'll Thrive in This Role:

  • Opportunity to work with a leading business solutions provider
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities

Key Responsibilities:

  • Develop and implement comprehensive B2B marketing strategies to drive lead generation, customer acquisition, and brand awareness
  • Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation
  • Create engaging content for various marketing channels, including website copy, case studies, presentations, and sales collateral
  • Manage multi-channel campaigns across email marketing, social media, SEM, content marketing, and industry events
  • Analyze campaign performance metrics, produce insightful reports, and provide actionable recommendations to enhance effectiveness and ROI
  • Manage the marketing budget efficiently, ensuring optimal resource allocation for maximum ROI
  • Stay ahead of industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge

Requirements:

  • Minimum of 3 years' experience in a B2B Marketing role
  • In-depth knowledge of B2B marketing strategies, tactics, and best practices
  • Experience with lead generation, nurturing, and marketing automation tools
  • Strong analytical skills and proficiency in interpreting data for decision-making
  • Excellent communication skills, with the ability to create compelling content and deliver impactful presentations
  • Proficiency in traditional and digital marketing channels, including email marketing, social media, SEO, and content marketing
  • Familiarity with marketing analytics tools and platforms for tracking and reporting campaign performance
  • Strong interpersonal skills and the ability to collaborate effectively with teams and stakeholders

Reed Business Solutions is a leading provider of business solutions, and this role offers a unique opportunity to drive business growth and innovation.