Customer Acquisition Manager
1 month ago
We are looking for a highly skilled Customer Acquisition Manager to join our team at The Aubuchon Company. As a key member of our marketing department, you will be responsible for developing and executing customer acquisition strategies that drive revenue growth and optimize marketing efficiency.
The ideal candidate will have a strong background in CRM strategy, direct and digital marketing, and proficiency in handling large datasets. You will work closely with our team to analyze key variables, collaborate with vendors, and evaluate campaign results to maximize customer lifetime value and profitability.
Responsibilities:
- Develop and execute customer acquisition strategies to drive revenue growth and optimize marketing efficiency
- Analyze key variables, collaborate with vendors, and evaluate campaign results to maximize customer lifetime value and profitability
- Manage daily execution of direct mail and email campaigns
- Coordinate retention initiatives along with direct mail campaign management
- Create and implement effective testing and segmentation strategies for email and cross-channel marketing programs
Requirements:
- Bachelor's degree in Marketing or related field
- Minimum 3-5 years of experience in CRM strategy, direct and digital marketing
- Proficiency in handling large datasets using various tools
- Excellent analytical and communication skills
Benefits:
- 401(k) with match program - AVAILABLE DAY 1
- Medical, Vision, and Dental insurance
- Tuition Reimbursement
- HSA Program
- Team Member Discounts
- 11 Paid Holidays
- Generous PTO awards
- Starting Pay Range from $75,000 annually
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