CRM and Marketing Automation Manager

2 months ago

London, Greater London, United Kingdom Trustly Full time
About the Role

We are seeking a highly skilled Crm and Marketing Automation Manager to join our dynamic team at Trustly. As a key member of our Commercial organization, you will play a crucial role in driving our marketing efforts forward.

Key Responsibilities
  • Develop and execute a wide range of marketing automation initiatives to connect with our clients and build long-lasting relationships.
  • Work closely with internal stakeholders to create and optimize automated processes between Account Engagement and Salesforce.
  • Own the lead lifecycle setup and build a plan for nurturing flows together with the DemandGen and Content teams.
  • Integrate platforms that align with business objectives and remain up-to-date with marketing capabilities in Salesforce.
  • Perform regular health checks on Account Engagement and oversee Commercial team lead management.
  • Analyze and evaluate Web, CRM, and Digital Marketing results to create suggestions for further improvement and optimization.
  • Ensure processes and plans around Event management and general client engagement are continually improved, aligning with direct revenue outcomes.
Requirements
  • Five or more years of experience with Account Engagement and Sales Cloud.
  • An analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
  • Proven ability to lead successful marketing automation initiatives and measure commercial success.
  • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines in a fast-paced environment.
What We Offer

As a Crm and Marketing Automation Manager at Trustly, you will have the opportunity to work with a talented team of professionals who are passionate about innovation and excellence. We offer a dynamic and supportive work environment, with a focus on career development and growth.

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