Senior Brand Strategist
4 weeks ago
About the Role
Moonbug Entertainment, a leading global entertainment company, is seeking an experienced professional to fill the position of Associate General Manager, CoComelon. As a key member of the team, you will be responsible for driving the growth of the Franchise and serving as the primary expert on the brand and its competitors.
Key Responsibilities
- Develop and execute a comprehensive 3-year growth plan for the Franchise, including key benchmarks and KPIs for commercial departments.
- Establish yourself as the leading expert on the Franchise, its audience, and customer, as well as all competitive brands in the space.
- Collaborate with senior management to allocate resources and improve the Franchise.
- Oversee the creation of key sales materials, brand statistics, and talking points, ensuring they are up-to-date and accessible to the company.
- Evaluate commercial opportunities and create business models for new content investments, distribution deals, brand partnerships, and new business development opportunities.
- Track daily business operations and report updates across the business.
Requirements
- 7+ years of experience in media and entertainment, management consulting, or brand strategy.
- Proven track record of developing and executing brand strategies.
- Experience building and interpreting financial models.
- Deep understanding of the digital media landscape.
- Excellent commercial understanding of business.
- Excellent communication and influencing skills.
- Results-orientated approach.
- Effective planning and organization skills, ability to multitask.
About Moonbug Entertainment
Moonbug Entertainment is a global leader in children's entertainment, inspiring kids everywhere to laugh, learn, and grow. With a portfolio of award-winning brands, including CoComelon and Blippi, Moonbug believes every child should have access to entertaining and enriching content. The company is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality brands and franchises.
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