Global Product Strategist

1 month ago


Belfast, United Kingdom Imperva Full time
Job Summary

We are seeking a Senior Product Marketing Manager to drive the go-to-market strategy for the Small and Mid-Sized Enterprise (SME) market. This individual will partner with sales, the channel, and marketing to execute a comprehensive strategy that positions Imperva as a leader in the SME market.

Key Responsibilities
  • Develop and execute a go-to-market strategy for the SME market, including product positioning, messaging, and content creation
  • Collaborate with product management and design teams to optimize the user journey and improve self-service trials
  • Partner with product teams to build, execute, and optimize Product-Led Growth (PLG) initiatives that grow pipeline
  • Work with the marketing team to deliver integrated thought leadership, awareness, and pipeline creation programs
  • Partner with product management to understand the product strategy, market fit, and competitive positioning
Requirements
  • 5+ years of product marketing experience with SaaS-based offerings
  • Proven ability to analyze complex situations and reach conclusions through fact-based decision making
  • Excellent storytelling skills with exemplary written and verbal communication abilities
  • Ability to translate technical concepts into persuasive marketing content
  • Strong verbal and written communication skills with ability to work cross-functionally
About Imperva

Imperva is an equal opportunity employer. We offer a competitive compensation package, flexible time off, and career opportunities. We are committed to diversity and inclusion in the workplace.

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