Internal Communications Business Partner

5 days ago

Reading, Reading, United Kingdom Primark Full time
Job Description

Job Summary

We are seeking a highly skilled Internal Communications Business Partner to join our team at Primark. As a key member of our Internal Communications team, you will play a critical role in shaping the experience of our customers and colleagues.

Key Responsibilities

  • Develop and deliver large-scale, multi-channel internal communication and engagement strategies to ensure our UK colleagues are our biggest fans and brand advocates.
  • Partner with the Global Internal Communications and Engagement team to design and deliver impactful comms & engagement strategies for the UK market.
  • Be a strategic advisor to UK stakeholders, including senior leadership, to develop and deliver a consistent narrative for all colleagues aligned with Primark's overall business strategy, purpose, values, and behaviours.
  • Ensure key global campaigns and initiatives are communicated and embedded across the UK market, including brand, products, diversity and inclusion, CSR, sustainability, and wellbeing.
  • Create compelling and engaging content for internal communications channels, including our colleague app Zing, email, video, and townhalls, telling our Primark story in a way that builds a genuine sense of community, connection, pride, and belonging.
  • Support UK stakeholders, including leaders and our People & Culture team, with communications & engagement initiatives around our colleague survey, including results and action planning.
  • Work with relevant stakeholders and teams to deliver change and crisis communications within the UK market.
  • Partner with our Internal Comms & Engagement Channel team to measure and report the performance and impact of communications campaigns and initiatives, using these insights to make data-led decisions and recommendations.
  • Build and maintain great relationships with all relevant stakeholders across Primark.
  • Ensure alignment with brand and tone of voice guidelines across all communication activities.
  • Collaborate effectively with external partners and agencies that support the delivery of the internal comms and engagement agenda.

Requirements

  • Minimum 3-4 years' experience of developing and delivering large-scale, multi-channel internal communication and engagement strategies.
  • Exceptional communicator with an ability to translate complex business materials into compelling content for a range of internal communications channels.
  • Passionate and creative storyteller, skilled at developing engaging and memorable content.
  • Talent for devising innovative ways to engage and motivate colleagues.
  • Creative, innovative, agile, and solution-focused with exceptional attention to detail.
  • Strong ability to prioritise while managing multiple projects.
  • Brilliant team player, who can build and maintain excellent relationships across all levels of the business.
  • Strong stakeholder management skills.
  • Proactive, self-starter with strong initiative.
  • Knowledge of internal communications trends and best practice.

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