Automotive Marketing Director

4 weeks ago


West Midlands Combined Authority, United Kingdom ESP Recruitment Full time
Job Title: Automotive Marketing Manager

We are seeking a highly experienced and dynamic Automotive Marketing Manager to lead our marketing strategy and drive business growth.

About the Role:

The successful candidate will be responsible for managing all marketing operations, overseeing exceptional and measurable high ROI lead generation, acquisition and retention multi-channel marketing campaigns in close partnership with our sales teams.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy to drive business growth, taking responsibility for end-to-end customer journeys for each customer group.
  • Align marketing objectives with overall business goals, ensuring cohesive and targeted campaigns.
  • Oversee all aspects of marketing operations, including campaign execution, process optimisation and resource management.
  • Lead and mentor the marketing team, fostering a culture of high performance and continuous improvement.
  • Create and deliver exceptional multi-channel marketing campaigns designed to drive business results.
  • Manage all marketing channels, including digital, social media, email, websites, PR, events and traditional media, with attribution and metrics across each.
  • Utilise data and analytics, customer feedback and insight to measure and report on campaign performance, ensuring transparency and accountability.
  • Implement robust measurement and reporting systems to track marketing effectiveness and ROI.
  • Ensure consistency and alignment of the messaging and brand across all marketing and channels.
  • Oversee operational aspects of the corporate central marketing function, delivering best practice with a robust approach to test and learn and streamlined processes.
  • Manage the in-house creative studio, ensuring effectively managed and prioritised, high-quality production of marketing assets.
Requirements:
  • Proven experience in a senior B2B marketing role.
  • Strong experience in the events industry would be beneficial.
  • Strong track record of devising and delivering strategies for multi-channel marketing campaigns with excellent digital experience.
  • Proficiency in data analysis and performance measurement.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.



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