Marketing Automation Specialist

4 weeks ago


Hertfordshire, United Kingdom Sure Staffing Full time
Marketing Automation Manager

Our client, a leading organization in the industry, is seeking a highly skilled Marketing Automation Manager to join their team. As a key member of the marketing department, you will be responsible for developing and executing marketing automation strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Collaborate with the Product Marketing team to develop and execute marketing automation strategies that align with business objectives.
  • Design and implement marketing automation workflows to streamline campaign execution and improve customer engagement.
  • Work closely with stakeholders to ensure seamless integration of marketing automation with other business functions.
  • Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and improvement.
  • Develop and maintain high-quality marketing content that resonates with customers and meets brand standards.
  • Conduct A/B testing and multivariate testing to refine and optimize marketing automation efforts.
Requirements:
  • 3+ years of experience with marketing automation platforms such as Pardot, Responsys, or dotdigital.
  • Strong understanding of lead scoring models and Recency, Frequency, Monetary (RFM) models.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks effectively.
What We Offer:
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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