Marketing Automation Specialist

3 weeks ago


Hertfordshire, United Kingdom Sure Staffing Full time
Marketing Automation Manager

At Sure Staffing, we're seeking a skilled Marketing Automation Manager to join our team. This role is perfect for someone who wants to take their marketing career to the next level and make a real impact on our business.

As a Marketing Automation Manager, you'll be responsible for executing, reviewing, and continuously optimizing our CRM and operational marketing strategies. You'll work closely with our Product Marketing team to deliver, review, and fine-tune our marketing strategies while managing the day-to-day implementation and upkeep of system-driven campaigns, including workflow management.

Key Responsibilities:

• Assist the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies

• Take charge of the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management

• Work closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts

• Stay informed on industry trends and competitor moves, identifying areas where we can grow and improve

• Perform thorough testing and approval processes to ensure all communications meet high standards of quality and consistency

• Ensure all messaging stays true to our brand and strikes a chord with our audience

• Conduct A/B and multivariant testing to refine and optimize automation efforts

• Provide insights to improve the overall customer journey, making sure our customers have the best possible experience with our brand

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