Digital Asset Marketing Strategist
12 hours ago
We are seeking a skilled and analytical Digital Asset Marketing Strategist to join our Marketing Team.
About Blockchain.comAs the world's leading software platform for digital assets, we share a passion to code, create, and build an open, accessible, and fair financial future. Our production blockchain platform is the largest in the world, and we're committed to innovation and growth.
Job SummaryThis role involves planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals. You will be responsible for taking Blockchain.com's performance marketing efforts from 1 to 100, scaling campaigns, and optimizing spend for maximum ROI.
Key Responsibilities- Manage campaign budgets effectively and optimize spend for maximum ROI.
- Work with our Marketing Analysts to conduct thorough keyword research.
- Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team.
- Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization.
- A/B test different ad variations and landing pages to optimize campaign performance.
- Generate reports to track campaign progress and communicate results.
To succeed in this role, you will need:
- 2-3 years of experience in performance marketing, either agency or client-side.
- Strong understanding of digital marketing channels (SEM, paid social, display advertising etc).
- Proven ability to manage and optimize paid advertising campaigns.
- Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer).
- A business mindset, focused on ROAS and CAC.
We offer a competitive full-time salary based on experience, meaningful equity in an industry-leading company, unlimited vacation policy, crypto bonuses, and more.
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