Digital Asset Marketing Strategist

2 weeks ago

London, Greater London, United Kingdom BLOCKCHAIN Full time

Unlock the Power of Digital Assets with Blockchain.com

We are seeking a highly motivated and analytical Digital Asset Marketing Strategist to join our Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy to drive user acquisition and retention.
  • Manage campaign budgets effectively and optimize spend for maximum ROI.
  • Work with our Marketing Analysts to conduct thorough keyword research and analyze campaign performance data.
  • Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team.
  • A/B test different ad variations and landing pages to optimize campaign performance.
  • Generate reports to track campaign progress and communicate results.

Requirements:

  • 2-3 years of experience in performance marketing, either agency or client-side.
  • Strong understanding of digital marketing channels (SEM, paid social, display advertising etc).
  • Proven ability to manage and optimize paid advertising campaigns.
  • Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer).
  • A business mindset, you're focused on ROAS and CAC.
  • Passion for crypto (preferred).

What We Offer:

  • Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
  • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
  • Unlimited vacation policy; work hard and take time when you need it.
  • Crypto bonuses.
  • Performance-based bonuses paid in cash.
  • Apple equipment provided by the company.
  • Awesome office locations and hybrid working options.

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