Lead Generation Executive
20 hours ago
We are Be Technology Group Limited, a leading technology company based in York, UK. We are currently looking for a talented Lead Generation Executive to join our team.
In this role, you will play a critical part in driving our business forward by developing and executing strategic plans to generate high-quality leads. You will work closely with our sales team to identify new opportunities and optimize existing campaigns.
Key Responsibilities:
- Manage and optimize paid search campaigns across Google Ads and other platforms to drive lead generation and maximize ROI.
- Develop targeted strategies to capture and nurture leads through effective targeting, landing page optimization, and retargeting.
- Implement SEO best practices to improve organic search rankings and drive high-quality traffic to our website.
- Design and execute email marketing campaigns to engage and convert leads into customers.
- Oversee the company's social media presence to boost brand visibility and lead generation.
- Analyze digital marketing campaign performance using Google Analytics and other data tools to optimize strategies for growth.
Requirements:
- Minimum 2 years of experience managing paid search campaigns, particularly focused on lead generation.
- Solid understanding of SEO principles, keyword research, and content optimization to drive organic traffic.
- Proven ability to plan, execute, and measure email campaigns and manage social media accounts to achieve marketing goals.
- Strong data analysis abilities and experience with tools such as Google Analytics to track, report, and optimize digital campaigns.
- Creativity and problem-solving skills to think strategically and implement innovative solutions to optimize performance.
Estimated Salary: £28,000 - £31,000 per annum
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