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Brand Development Manager

2 months ago

Slough, Slough, United Kingdom Cast UK Limited Full time
About the Role

We are seeking a highly motivated and experienced Brand Development Manager to join our team at Cast UK Limited. As a key member of our marketing team, you will be responsible for developing and implementing strategies to drive brand growth and expansion.

Key Responsibilities
  • Manage and develop core brands and their associated product ranges to grow and develop company market share in line with targets.
  • Work closely with the Senior Brand Manager and marketing teams to develop suitable ranges of sales and marketing collateral.
  • Develop marketing material for product releases and updates.
  • Create and present new products, features, and benefits to internal and external customers.
  • Analyse sales and market research to identify trends and gaps.
  • Seek competitor advantage and support the generation of effective targeted campaigns.
  • Work closely with customers to understand requirements and develop insight for future development.
  • Review relevant industry trends and feedback to anticipate future development.
  • Recommend strategies to position the brands for growth.
  • Monitor the performance of a brand through key performance indicators (KPI).
  • Manage all assets associated with the brands and communicate.
  • Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
  • Maintain and grow the brand's affiliations and partnerships.
  • Understand and develop the vision, mission, and product offer and represent the brand's voice and personality - become the Brand Ambassador.
Requirements
  • Demonstrates integrity in every aspect of work and dealing with others.
  • Previous experience in brand development and managing a range of consumable products or FMCGs is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation, and organisational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
  • Strong willingness to learn and develop self.
  • A resilient and motivated to effectively manage relationships with both internal and external customers.
  • Strong and confident team player with ability to confidently push change and direction.
  • Represent and attend conferences, trade fairs, and shows to gain market knowledge and support brand growth in new areas.
  • Excellent attention to detail.
  • Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
  • Driving licence.
What We Offer

We offer a competitive salary of £35,000 - £40,000 + Car/Car allowance & benefits.

About Cast UK Limited

Cast UK Limited is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK Limited and a complete list of all of our current vacancies, please visit our website.