Digital Marketing Lead

3 days ago


West Midlands Combined Authority, United Kingdom Ashdown Group Full time
Key Responsibilities

A highly successful and growing business based in the UK are looking for a Marketing Manager to join their team. This is a fantastic opportunity to contribute to a growing business, in a key role where you can add value.

This role would suit an experienced Marketing Manager with 3+ years B2B marketing experience gained in a similar role within an SME and have expertise marketing into regulated industries.

You will be responsible for building the business's brand and acquiring new customers across key markets. You will manage a small team of two to deliver the marketing strategy, developing and delivering marketing campaigns for both digital and offline channels to drive customer acquisition.

Your key responsibilities as Marketing Manager include developing marketing content such as white papers, case studies and brochures to support public sector engagement activity. You will work closely with sales and account management teams to understand growth objectives and develop lead generation marketing activities. You will also work closely with the Digital Marketing Executive to develop content marketing strategies and engaging online content. You will create campaigns using HubSpot, develop lead generation and nurturing tactics through marketing automation, manage social media channels, create and promote video content and act as brand guardian ensuring brand guidelines are followed.

Requirements

The ideal candidate will have 3+ years B2B marketing experience, experience using HubSpot, Canva and Monday. A degree in Marketing or a CIM or similar marketing qualification is desirable. The salary on offer is £45,000 - £50,000 per annum plus hybrid working and benefits package.

We are offering a competitive salary, benefits package and flexible working options. If you are a motivated and experienced Marketing Manager looking for a new challenge, please apply.

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