Omnichannel Engagement Strategist

2 days ago


London, Greater London, United Kingdom Inizio Evoke Full time

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity.

Role Overview

We are currently seeking an experienced Engagement Strategist to join our European team. The successful candidate will play a pivotal role in the Inizio Evoke Europe (IEE) Strategy & Insights (S&I) team by orchestrating content and tactics that deliver a seamless omnichannel experience with the objective of changing behaviour.

Key Responsibilities:
  • To successfully identify how to reach the right audience segments with the right content at the right time in a way that enables us to deliver best in class omnichannel programmes grounded in behavioural science.
  • To form part of a highly collaborative, award-winning team and work with individual accountability, taking ownership of customer engagement strategy across a wide range of briefs and provide coaching and transfer of knowledge to colleagues within the S&I team and beyond, as appropriate.
  • To lead on designated projects, ensuring an audience-first approach is integrated into the development and activation of content and tactics.

The ideal candidate will have significant experience from a health marketing agency and excellent knowledge of best practice within digital channels. They will be comfortable working collaboratively with international client and agency teams across science and medical, commercial, creative, engagement and client services functions.

Requirements

To be considered for this role, you should have:

  • Advanced understanding of contemporary omnichannel planning and audience engagement principles.
  • Excellent Excel and PowerPoint skills, familiarity with virtual collaboration tools such as Miro, Mural, Teams.
  • Good understanding of the regulatory environment we operate in and a thirst for pushing boundaries to deliver the best outcomes for patients.

Estimated Salary: $80,000 - $110,000 per year, depending on experience. Generous annual leave, contributory company pension scheme, life insurance cover, Employee Assistance Program (EAP), various health and wellbeing benefits available, online training platform/programs, discretionary bonus scheme, community action focussed programs, cycle scheme.



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