Chief Brand Engagement Strategist

5 days ago


London, Greater London, United Kingdom ENGINEERINGUK Full time

We are seeking a highly skilled Chief Brand Engagement Strategist to join our EngineeringUK team.

About the Role

The successful candidate will own the proposition strategy for brand advertising, cutting across all potentially relevant omnichannel ad products. They will identify strengths, weaknesses, and gaps in the current suite of products and work with retail and product teams to assemble a product portfolio and roadmap that appeals to brand advertising budgets.

Key Responsibilities
  • Develop a comprehensive map of the propositional space, projecting revenue opportunities and gaining buy-in from media product teams and Tesco retail stakeholders.
  • Drive a joint strategy and product roadmap for products relevant for brand advertising, owning commercial requirements and competitive considerations.
  • Collaborate with the Head of Measurement to develop plans proving the effectiveness of our omnichannel offering, unlocking brand budgets.
  • Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands.
  • Identify key commercial partnerships supporting Business Propositions and source and agree commercial partnerships with the Retail Media Leadership.
Necessary Qualifications
  • Background in CPG brand marketing or strategic planning of media and advertising.
  • In-depth experience in digital advertising and retail media environment.
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