Senior Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Expedia Group Full time
Job Title: Senior Marketing Manager - Acquisition

Expedia Group is seeking a highly skilled Senior Marketing Manager - Acquisition to join our Partner Marketing Team. As a key member of our team, you will play a critical role in helping us achieve strategic business objectives for Expedia Group and our lodging supply partners.

Key Responsibilities:
  • Develop and execute strategic marketing campaigns to attract new hotels to Expedia Group, leveraging paid social, SEM, and trade media channels.
  • Work closely with internal Commercial and Strategy leaders to set market-level strategy for hotel acquisition.
  • Collaborate with media channels team to decide on target audiences, budgets, and testing strategies.
  • Track and analyze marketing channels to ensure continued performance against set KPIs.
  • Provide regular reports and insights to stakeholders on key metrics against set goals.
  • Use data to identify trends and make data-driven decisions to optimize acquisition and onboarding strategies.
  • Develop and build marketing communications to support new hotel partners during onboarding.
  • Work with Creative teams to build and optimize marketing materials.
  • Collaborate with Product team on roadmap and optimization of acquisition landing pages.
Requirements:
  • 5+ years of progressive Paid Marketing experience in B2B or B2C, preferably in B2B technology or e-commerce.
  • Develop and implement comprehensive performance marketing strategies to drive customer acquisition and onboarding.
  • Excellent project management skills, with an ability to consistently prioritize and deliver quality outcomes on time and on budget.
  • Experience managing a media budget.
  • Proven internal and external communications skills.
  • Proven analytical skills with ability to organize large data sets into insights, bring visualization in a self-service way, ideally familiar with Excel, Tableau tools.
  • Demonstrated use of data and metrics to develop and test hypotheses, recommend optimizations, and evaluate outcomes.
  • Proven ability to influence cross-functional teams without formal authority.
  • Demonstrated history of success working with ambiguous situations, new problems with globally matrixed work groups.
  • Bachelor's degree in marketing, advertising, or communications, or a related field.
Why Join Us?

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

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