Data Governance and Media Operations Lead

2 weeks ago

London, Greater London, United Kingdom Publicis Groupe Full time

Job Title: Data Governance and Media Operations Lead

The Data Governance and Media Operations Lead will be responsible for defining and supporting the management of media operations, global taxonomy, and data governance requirements to ensure the highest level of data quality across all campaign activities. This is a global role that involves working closely with the Global Data Governance and TAAG Lead in assessing changes needed in existing business processes to create improved data quality and ensure effective implementation.

Key Responsibilities:

  • Partner with Digital Directors and Channel Leads to understand technology requirements to then coordinate with the TAAG lead to deliver the best product and best thinking across display and video
  • Oversee client's Cookbook and Playbook and roll out of these with across markets in collaboration with your counterpart in Germany
  • Manage the onboarding of new markets, channels, partners, and technology - ad server, ad verification, tag management system, etc
  • Ensure that planning and activation teams receive the support and communication needed to implement and get campaigns activated, measured, and tracked
  • Oversee JIRA ticket assignment, campaign prioritization
  • Act as a point of escalation for markets and PGD team
  • Consult activation teams on executing strategic plans that align with the overall goals and objectives of client's Teams
  • Stay up-to-date and be responsible for developing and executing strategic plans that align with the overall goals and objectives of client's Teams.
  • Ensure alignment of data governance and media operations strategies with the Global TAAG and Data Governance Lead
  • Provide guidance to the Media Operations team for planning and executing media campaigns across multiple markets, channels, and platforms
  • Improve and implement data governance training and communication plans to ensure awareness and understanding of data governance policies and procedures across the organization
  • Implement data governance policies, procedures, and standards to ensure the accuracy, completeness, and security of data assets
  • Establish and maintain a data governance framework, including data definitions, ownership, and stewardship roles and responsibilities
  • Collaborate with IT and other business units to develop and implement data architecture and data management solutions that align with data governance policies and standards
  • Monitor and report on the effectiveness of data governance policies and procedures and make recommendations for improvements as needed
  • Develop and maintain relationships with internal stakeholders and external partners to support the successful implementation of data governance and media operations initiatives
  • Develop and maintain relationships with key media partners and vendors and stay up to date on emerging trends and technologies in media and marketing
  • Support and mentor a team of data governance and media operations professionals

Qualifications:

  • Bachelor's degree in a related field (e.g. data management, computer science, business, marketing, etc.)
  • 3-5 years of experience in data governance, data management, media operations, or a related field
  • Experience leading cross-functional teams and managing direct reports
  • Knowledge of display and video advertising technologies, including GMP and Verification
  • Strong understanding of data governance principles, practices, and tools
  • Familiarity with media planning and buying processes, as well as digital marketing technologies and platforms
  • Excellent communication skills, with the ability to clearly articulate complex concepts to both technical and non-technical audiences
  • Strong analytical and problem-solving skills, with the ability to think strategically and identify innovative solutions to business challenges
  • Ability to work effectively in a fast-paced, dynamic environment, and manage multiple priorities and stakeholders
  • Ability to travel as needed

Desired Qualifications:

  • Experience with MS Excel, project management tools such as Jira, and data visualization tools

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