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Brand Marketing and Communications Lead
2 months ago
We are seeking a highly skilled and experienced Director of Brand Marketing to lead the development and execution of our brand strategies, as we continue to grow our retail landscape. The ideal candidate will have a deep understanding of the beauty industry, retailer partnerships, consumer trends, and marketing strategies that underpin both direct-to-consumer (DTC) and business-to-business (B2B) channels.
Key Responsibilities- Develop and Execute Comprehensive Brand Strategies: Drive brand awareness, equity, and growth across owned and retail channels, ensuring alignment with the company's overall vision and mission.
- Establish and Maintain Brand Criteria: Develop and enforce comprehensive brand guidelines to ensure all marketing efforts align with the brand's identity and values.
- Safeguard the Brand's Image: Serve as the brand's primary guardian, ensuring consistency across all platforms and communications.
- Collaborate with Senior Leadership: Work closely with the Founder and CEO to shape and deliver the brand's vision, ensuring all brand pieces resonate with the overarching brand strategy.
- Lead Cross-Functional Teams: Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations.
- Conduct Market Research and Analysis: Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
- Develop Brand Positioning and Messaging: Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition.
- Manage Brand Budgets and Resources: Manage brand budgets and allocate resources effectively to maximize return on investment (ROI).
- Monitor Market Trends and Competitors: Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly.
- Build and Maintain Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers.
- Drive Innovation and Continuous Improvement: Drive innovation and continuous improvement in brand strategies and processes.
- Measure and Analyze Brand Initiatives: Measure and analyze the effectiveness of brand initiatives, using data-driven insights to inform future strategies.
- Develop and Execute Comprehensive Brand Strategies: Drive brand awareness, equity, and growth across owned and retail channels, ensuring alignment with the company's overall vision and mission.
- Lead Cross-Functional Teams: Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations.
- Conduct Market Research and Analysis: Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
- Develop Brand Positioning and Messaging: Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition.
- Manage Brand Budgets and Resources: Manage brand budgets and allocate resources effectively to maximize return on investment (ROI).
- Monitor Market Trends and Competitors: Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly.
- Build and Maintain Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers.
- Drive Innovation and Continuous Improvement: Drive innovation and continuous improvement in brand strategies and processes.
- Measure and Analyze Brand Initiatives: Measure and analyze the effectiveness of brand initiatives, using data-driven insights to inform future strategies.
- Flexible Working Arrangements: Enjoy flexible working hours and a hybrid working model, with 2-3 days in our amazing office.
- Competitive Benefits Package: Receive a comprehensive benefits package, including 25 days holiday, wellbeing days, and an annual personal training and development budget.
- Opportunities for Growth and Development: Enjoy opportunities for growth and development, with a focus on continuous learning and improvement.
- Collaborative and Inclusive Work Environment: Join a collaborative and inclusive work environment, where everyone is valued and respected.
