Digital Transformation Lead

2 weeks ago


Manchester, United Kingdom dentsu Full time

About the Role

Dentsu is seeking a highly experienced and innovative Paid Search expert to lead our digital transformation journey. As a Digital Transformation Lead - Paid Search, you will be responsible for researching, developing, and championing the future of dentsu's paid search product.

Our team operates one of the largest search teams globally, and we're looking for an inspirational leader who can guide us through the evolution of technology, privacy, and platform changes happening in paid search. You will be an inspiring leader, developing an ambitious and curious Paid Search team that constantly pushes limits on what great Paid Search looks like, taking advantage of the latest advancements in technology and measurement.

This role is all about growth, both with existing clients and new top agency relationships, which you will cultivate through regular industry engagement. A specific background managing global Paid Search strategy and large Paid Search agency teams is crucial.

Main Responsibilities:

  • Product Vision: Accountable for the creation and delivery of the dentsu paid search product, working with your senior team to design and champion a future-focused paid search product, ensuring we're continually pushing boundaries of performance.
  • Team Leadership: Hire and develop talent, assemble a diverse team of hyper-specialist Paid Search skills that support your product narrative, invest in training and mentorship.
  • Growth Enablement: Lead all major Paid Search new business both in approach and management, ensure teams are maximising internal and cross-sell opportunities across our large client base.
  • Partner Leadership: Lead our Paid Search relationship with Google and Bing, owning respective paid search Joint Business Plans (JBP) across product, commercial, talent, and thought leadership.
  • Stay Ahead of Industry Trends: Maintain an expert knowledge of platforms, new ad formats, and industry best practices, encourage experimentation and learning from successes and failures.

Requirements:

  • Proven experience (10+ years) in Paid Search with demonstrable leadership of a large team.
  • In-depth knowledge of Google Ads, Microsoft Advertising, and other paid search platforms.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Excellent communication, leadership, and project management abilities.
  • Up-to-date certifications (Google Ads, Search Ads 360, Microsoft Ads, Google Analytics).

Estimated Salary: $120,000 - $180,000 per annum, depending on experience.



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