Digital Marketing Specialist

4 weeks ago


Havant, Hampshire, United Kingdom Workshop Recruitment Full time

bJob Title:/b Digital Marketing ExecutivebrbrbAbout the Role:/bbrbrWe are seeking a skilled Digital Marketing Executive to join our team at Workshop Recruitment. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth and excellence.brbrbKey Responsibilities:/bbrbr Develop and execute digital marketing strategies aligned with business goalsbr Plan and manage digital campaigns across various channels, including social media and emailbr Oversee social media accounts, create engaging content, monitor comments, and respond to enquiriesbr Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic trafficbr Design and execute email campaigns, segment email lists, and personalise contentbr Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pagesbr Write compelling blog posts, articles, and website content, and create visual content like infographics and videosbr Measure key performance indicators (KPIs) and generate regular reports on campaign performancebrbrbRequirements:/bbrbr Proven experience in a B2B environment, marketing a technical productbr Degree in Marketing, Business, or a related fieldbr Extensive experience as a Digital Marketing Executive or similar rolebr Must have excellent knowledge of SEObr Expert knowledge of WordPress and proficiency in digital marketing toolsbr Strong analytical skills and a data-driven approach to decision-makingbr Creative mindset with the ability to adapt to industry trendsbrbrbWhat We Offer:/bbrbr 23 days holiday rising to 25 days after 3 years servicebr Contributory Pensionbr Free onsite parkingbr Continuous learning and professional development opportunities



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