Digital Social Media Lead
1 week ago
We are seeking a highly skilled Social Media and Influencer Campaigns Manager to join our team at FatFace. In this role, you will be responsible for developing and executing a cohesive global social media strategy that aligns with our brand vision, values, and business goals.
Key Responsibilities:
- Develop and execute a global social media strategy that aligns with the company's brand vision, values, and business goals.
- Define each social channel's target audience and tailor content strategies to reach and engage these segments effectively.
- Work with the Senior Brand Marketing Manager to develop a content calendar that aligns with marketing campaigns, product launches, and seasonal and platform trends.
- Oversee the creation of high-quality, engaging, and on-brand content for all social media platforms, including video content and Reels.
- Identify and build relationships with relevant content creators, influencers, brand ambassadors, and strategic partners.
- Manage content creator campaigns and collaborations to amplify brand reach and credibility.
- Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries.
- Work closely with Paid Social & Affiliate channel owners to align on a joined-up strategy.
- Set up and manage new social profiles aligned with business growth opportunities, with clear targets to drive brand awareness and reach.
- Monitor, analyse, and report on social media performance and use this insight to shape future ideas.
Required Skills and Experience:
- Proven experience in social media marketing with a focus on creative ideas.
- Strong understanding of social media channels and their unique intricacies.
- Ability to devise and execute brand social media & influencer strategy on time and within budget.
- Experience in PR and content creation across social channels, including Reels and videos.
- Strong organisational skills with the ability to plan and manage multiple projects and prioritise workload effectively.
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