Digital Social Media Lead

1 week ago


Havant, Hampshire, United Kingdom FatFace Full time
Job Description for Social Media and Influencer Campaigns Manager

We are seeking a highly skilled Social Media and Influencer Campaigns Manager to join our team at FatFace. In this role, you will be responsible for developing and executing a cohesive global social media strategy that aligns with our brand vision, values, and business goals.

Key Responsibilities:

  • Develop and execute a global social media strategy that aligns with the company's brand vision, values, and business goals.
  • Define each social channel's target audience and tailor content strategies to reach and engage these segments effectively.
  • Work with the Senior Brand Marketing Manager to develop a content calendar that aligns with marketing campaigns, product launches, and seasonal and platform trends.
  • Oversee the creation of high-quality, engaging, and on-brand content for all social media platforms, including video content and Reels.
  • Identify and build relationships with relevant content creators, influencers, brand ambassadors, and strategic partners.
  • Manage content creator campaigns and collaborations to amplify brand reach and credibility.
  • Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries.
  • Work closely with Paid Social & Affiliate channel owners to align on a joined-up strategy.
  • Set up and manage new social profiles aligned with business growth opportunities, with clear targets to drive brand awareness and reach.
  • Monitor, analyse, and report on social media performance and use this insight to shape future ideas.

Required Skills and Experience:

  • Proven experience in social media marketing with a focus on creative ideas.
  • Strong understanding of social media channels and their unique intricacies.
  • Ability to devise and execute brand social media & influencer strategy on time and within budget.
  • Experience in PR and content creation across social channels, including Reels and videos.
  • Strong organisational skills with the ability to plan and manage multiple projects and prioritise workload effectively.


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