Senior Brand Marketing Manager
4 weeks ago
About the Role:
We are seeking a highly skilled and experienced Senior Brand Marketing Manager to join our team at FatFace. As a Senior Brand Marketing Manager, you will be responsible for developing and executing our brand marketing strategy, driving customer engagement, and building a strong brand presence.
Key Responsibilities:
* Develop and execute seasonal marketing calendars, taking into account brand campaigns, customer mindset, product, and trading activities.
* Collaborate with the Head of Creative and Studio & Location Manager to own all seasonal marketing campaigns, bringing our brand DNA to life and driving customer reach, retention, and acquisition.
* Coordinate and deliver impactful and effective marketing activity, on time and within budget across all channels including web, email, social, and POS content, working with the Content, Ecomm, and Retail Ops teams to ensure optimal execution.
* React to trade performance, working at pace to deliver new activity across channels to optimise performance.
* Work with the Social Media Manager to devise and execute the social media strategy, with clear objectives and KPIs for each channel including Facebook, Instagram, TikTok, and Pinterest.
* Build a highly engaged and fast-growing community of brand advocates that align with the FatFace brand DNA and values.
* Alongside the Social Media & PR Manager, work with external PR agency to devise and execute an engaging PR strategy (including live events) that gets everyone talking about our brand, our product, and our values.
* Inspire and develop a brand marketing team, including content, copy, social, and PR to drive a vibrant, creative culture championing continuous improvement and innovation across every touchpoint.
* Be a complete brand advocate, leading by example and working with all teams across the business to ensure everything we do is on brand.
Requirements:
* Significant marketing experience with bundles of creative and copy ideas.
* Bursting with ideas, whether for big campaigns, concepts, or small improvements, with an ability to achieve consistent, high-quality results.
* Proven track record of executing a marketing calendar with a pro-active, hands-on approach.
* Experience in brand marketing, knowing how to translate brand DNA, values, and seasonal content across channels to engage customers most effectively.
* Ability to work in a fast-paced environment and turn your hand to support any function required to drive trading activity and turn brand and product messaging into customer-facing content.
* Ability to lead all aspects of projects, conception to execution with a keen eye for detail.
* Knowledge of how digital platforms work to build growth and engagement including experience on building a highly engaged social community.
* A history of building high-performing teams with an energetic, innovative, and enthusiastic approach.
* Ability to manage multiple projects at one time and work to tight deadlines and budgets.
* Strong team player, able to work cross-functionally & build internal & external relationships as well as work on own initiative.
What We Offer:
* 25 days holiday plus bank holidays
* Perkbox our online platform - day one access (this includes amazing online discounts, home workouts, wellbeing content, popular brand discounts etc.)
* THRIVE - Our learning management system- day one access with 1000's of pieces of learning.
* Dental Insurance (employee funded)
* Pension scheme
* EAP support around the clock- UNUM/Retail Trust/ Fashion Textiles Support
* Critical illness/Death in service for Salaried staff
* Sick pay allowances
* O2 phone discount
* Eye Tests/contributions to glasses
* Sabbatical leave in line with service
* Enhanced Family Friendly policies i.e. Maternity Leave
* Refer a friend scheme.
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