Digital Marketing and Communications Specialist

4 weeks ago

Victoria, United Kingdom CHARITY PEOPLE Full time
Charity People is seeking a Digital Marketing and Communications Coordinator to join their team

Charity People is delighted to be working with a London-based homelessness charity to recruit for a Digital Marketing and Communications Coordinator to join their talented and passionate team.

About the Role

The Digital Marketing and Communications Coordinator will support the Digital Communications Manager to engage with wider audiences across a range of online and offline platforms with a core focus on social media. You will also work closely with the Fundraising Team to provide marketing support that recruits and retains supporters.

Key Responsibilities
  • Manage and maintain the organisation's social media accounts and develop an effective social media strategy
  • Create impactful digital assets and multimedia content, including video stories, infographics, animations, and website articles
  • Plan, implement, and analyse paid-for social media campaigns to support the social media strategy and wider organisational objectives
  • Provide support to the Digital Marketing and Communications Manager across other digital marketing streams, including managing the charity's website, creating and implementing digital marketing campaigns to support fundraising goals, and creating, testing, and sending email communications using DotDigital and monitoring and analysing performance data
  • Build and maintain an asset library and work closely with service teams to source and create compelling client stories and case studies, photographs, and video content
Requirements
  • Experience of creating compelling digital and offline content
  • Experience of managing business social media accounts across both paid and organic, including Instagram, Facebook, LinkedIn, and Twitter
  • Experience of developing and implementing a social media strategy
  • Experience of running paid-for advertising campaigns, specifically Facebook Business Manager
  • Experience of managing digital campaigns to attract and retain audiences
  • Experience of writing engaging and persuasive copy for a range of audiences
  • Experience of measuring, interpreting, and evaluating campaign results
  • Knowledge of WordPress (or other CMS), Canva, Mailchimp, and other relevant packages
  • Understanding of how to manage and work to campaign timelines and budgets
  • Ability to liaise sensitively with people who have experienced homelessness
About Charity People

Charity People actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

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