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Category Insights Manager

1 month ago

Walsall, Walsall, United Kingdom Poundland Full time
About the Role

We are seeking a skilled Category Insights Manager to join our team at Poundland & Dealz. As a key member of our customer and market insights team, you will play a pivotal role in embedding robust customer and market insights into key business decisions that shape the future of our business.

Your work will directly influence our strategy by driving customer insight into the heart of our decision-making processes. You will work closely with our trading and marketing teams to inform and evaluate strategic initiatives, including category development, pricing, promotions, and new category launches.

Key responsibilities include:

  • Providing clear and impactful insights into our customers' behaviours and motivations
  • Identifying trends, threats, and opportunities from multiple data sets to drive actions within relevant teams
  • Informing and evaluating strategic initiatives, including category development, pricing, promotions, and new category launches
  • Collaborating with the Customer and Market Insight Manager to support Trading and Marketing teams, advising on the appropriate use of data and analysis to achieve buy-in and a common understanding of insights
  • Embedding key customer and category insights into category reviews and strategies, including pricing evaluation
  • Continuously delivering insights to the Marketing function to inform activities and communications
  • Managing specific insight projects, including primary research and customer analytics
  • Supporting the development of tools and capabilities to ensure easy access to insights across the business

Requirements:

  • Strong understanding of how to convey the story behind the data
  • Exceptional written, visual, and verbal communication skills
  • Ability to influence at a senior level and build strong stakeholder relationships
  • Adaptable, curious, and able to solve big questions with a commercial mindset
  • Strong organisational and prioritisation skills, with the ability to work under changing time and resource constraints
  • Excellent Excel skills
  • Meticulous approach with a bias for action and a desire for excellence
  • Passion for customer satisfaction with a high level of drive and resilience

Qualifications & Experience:

  • Education: A degree or relevant academic qualifications/workplace experience
  • Industry Knowledge: Good understanding of multi-channel retail, FMCG category management processes, and external markets/competitors
  • Experience: Previous experience in a Research agency, FMCG, or retail business. Experience with multiple data sources (EPOS, Panel, pricing, web analytics, survey data) and external data sources (Nielsen, Kantar, etc.)
  • Analytical Skills: Proven ability to turn complex data into actionable insights and contribute to high-value, strategic projects
About Us

Poundland & Dealz is a retail powerhouse with over 900 stores and nearly 18,000 dedicated colleagues across the UK and Republic of Ireland. We cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers.

Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve.