Customer Insights Strategist

3 weeks ago


Walsall, Walsall, United Kingdom Poundland Full time
About Us

Poundland & Dealz, a retail powerhouse with over 900 stores and nearly 18,000 dedicated colleagues across the UK and Republic of Ireland, is seeking a talented Customer Insights Strategist to join their team. Since our humble beginnings in 1990, we've evolved into a business that not only offers unparalleled value to millions of customers but also cultivates an environment where every colleague can thrive.

As a Customer Insights Strategist, you'll play a pivotal role in shaping the future of our business by embedding robust customer and market insights into key decision-making processes. Your work will directly influence our strategy by driving customer insight into the heart of our decision-making processes.

We're committed to excellence, inclusion, and sustainability, and our behaviours – Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros – form the foundation of our culture. By living our behaviours every day, we've created a workplace where everyone can thrive and contribute to our mission of providing amazing value to millions of customers.

About the Role

This is an excellent opportunity to join a dynamic team and contribute to the development of our customer-centric strategy. As a Customer Insights Strategist, you'll be responsible for promoting data-based decision-making by providing clear and impactful insights into our customers' behaviours and motivations.

You'll identify trends, threats, and opportunities from multiple data sets to drive actions within relevant teams, inform and evaluate strategic initiatives, and collaborate with stakeholders to support Trading and Marketing teams. Your role will also involve embedding key customer and category insights into category reviews and strategies, as well as delivering insights to the Marketing function to inform activities and communications.

What We Offer

As a Customer Insights Strategist at Poundland & Dealz, you'll enjoy a competitive salary of £45,000 - £60,000 per annum, depending on experience, plus a range of benefits, including professional development opportunities, bonus potential, and a comprehensive benefits package.

Required Skills and Qualifications

To be successful in this role, you'll need a degree or relevant academic qualifications/workplace experience, good understanding of multi-channel retail, FMCG category management processes, and external markets/competitors. Previous experience in a Research agency, FMCG, or retail business is essential, as is experience with multiple data sources (EPOS, Panel, pricing, web analytics, survey data) and external data sources (Nielsen, Kantar, etc.).

You'll also need to have strong analytical skills, proven ability to turn complex data into actionable insights, and contribute to high-value, strategic projects. Excellent Excel skills are essential, as is a passion for customer satisfaction with a high level of drive and resilience.Why Choose Us?

Poundland & Dealz offers a fun, friendly, and full of surprises work environment where our people can truly be the best versions of themselves. We're committed to excellence, inclusion, and sustainability, and our behaviours – Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros – form the foundation of our culture. By living our behaviours every day, we've created a workplace where everyone can thrive and contribute to our mission of providing amazing value to millions of customers.

So if you're passionate about customer insights and want to join a dynamic team that's shaping the future of retail, apply now to become a Customer Insights Strategist at Poundland & Dealz and start making a meaningful impact on the communities we serve.



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