Exhibition Sales Director

3 weeks ago


Islington, United Kingdom Screen International Group Full time
Exhibition Sales Manager Role

As a key member of the Screen International Group team, we are seeking an experienced Exhibition Sales Manager to lead sales efforts within our successful b2b show. Your primary focus will be driving revenue across new and existing accounts.

Key Responsibilities:
  • Serve as a commercial leader, exceeding revenue targets through exhibition sales and sponsorship sales.
  • Develop and implement sales strategies based on market trends and forecasts.
  • Secure business via multiple channels, including cold calling, social media, email, face-to-face meetings, and networking events.
  • Identify and secure new business opportunities by analysing gaps within the existing customer base.
  • Leverage sector knowledge and upselling techniques to offer additional solutions to current clients.
  • Ensure monthly sales KPIs are met and exceeded.
  • Develop a sales plan focused on commercial growth, aligned with the overall event strategy.
  • Maintain accurate financial reporting by managing the exhibition sales pipeline effectively.
  • Organise and manage workloads via the company CRM for precise reporting and forecasting.
  • Present complex sales documents and strategies to both internal and external stakeholders with clarity and confidence.
  • Exhibit strong proficiency in floor plan management.
  • Build and maintain strong relationships with key internal and external stakeholders.
  • Collaborate with the marketing team on campaigns designed to generate sales leads and improve results.

Ideal Candidate:
  • Proven track record of success in exhibition sales and sponsorship sales.
  • Highly organized with the ability to prioritize and manage time effectively.
  • Strong emotional intelligence and excellent relationship-building skills with both internal and external stakeholders.
  • Enthusiastic, personable, and a team player with a proactive, 'can-do' attitude.

This full-time Exhibition Sales Manager role requires at least three days in the office weekly, with core hours of 9 AM to 5 PM and some flexibility as needed. The role includes domestic travel for client meetings and industry events, plus occasional international travel.

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