Content Marketing Strategist

1 month ago

Liverpool, Liverpool, United Kingdom Koura Full time
Job Title: Global Marketing Lead - Pharma & Sustainability

Fluor and Energy Materials, an Orbia business, is seeking a highly skilled Global Marketing Lead - Pharma & Sustainability to be based in the UK/EU (working remotely). This role will support the creation and delivery of regional and product-specific marketing communications plans for the pharma industry, as well as content marketing sustainability-related strategies for Orbia Fluor & Energy Materials' Business Group.

Main Responsibilities:
  • Support the development of the global commercialization strategy and go-to-market initiatives for solutions, and specific categories in the pharma business with expected significant growth in the future.
  • Develop a sustainability content marketing strategy focused on the creation and sharing of marketing materials that emphasizes Orbia's F&EM's long-term impact, authenticity, and environmental responsibility.
  • Understand and analyze customer journey mapping to align with Global Strategic Marketing Director on the leverage points to activate in yearly marketing plans, including KPIs definition.
  • Support the release of a global content strategy both for pharma and sustainability-related contents, including the maintenance of a detailed external editorial calendar (offline/online).
  • Partner closely with internal teams such as Product Management, Commercial, Regulatory, and other cross-functional teams (incl. Orbia CCO Team) to deliver the most appropriate marketing communications activities.
  • Implement and manage digital contents/strategies for the web (site navigation optimization, paid campaigns) and Social Media channels.
  • Support the budget process and supervise the costs management for the categories (pharma/sustainability).
Requirements:
  • Bachelor's/master's degree.
  • Excellent oral and written communication in English.
  • Spanish speaking is not necessary but would be advantageous.
  • Minimum 5-7 years' experience in Marketing Communications.
  • Digital and content marketing expertise are essential.
  • Chemical/Pharma/Renewable Energies industry experience would be desirable.
  • Exceptional analytical skills with a data-driven mindset.
Behaviours that can help you succeed at Orbia:
  • Foster Collaboration & Inclusion

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