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Senior Content Strategist

2 months ago

Chesterfield, Derbyshire, United Kingdom Global Brands Limited Full time
Job Description

We are a leading independent drinks brand development business that owns, markets, and distributes a diverse portfolio of products across various categories.

At Global Brands Limited, we're passionate about pushing boundaries, sparking conversations, and making a real impact in the digital space.

Our ideal candidate will have a passion for delivering engaging, social-first content and be able to lead and inspire our talented team of content managers.

Key Responsibilities:

  • Manage a team of content managers, ensuring they deliver against agreed KPIs and objectives
  • Advise on overall content strategy for the brand portfolio
  • Own the content planning, execution, and measurement for the brands and deliver engaging, effective content across all designated channels
  • Lead monthly content ideation sessions and weekly content team meetings to share best trending content themes and reactive content ideas
  • Deliver monthly content calendars, with all content overseen by relevant brand managers before going live
  • Own the creation of content for paid ad strategies for your brand(s)
  • Work with brand teams to develop social media guidelines for your brands, including tone of voice, visual identity, and overall aesthetic
  • Own and manage email strategies for your portfolio, including content creation and email database management
  • Work with third-party suppliers and influencers to ensure a flow of effective, engaging, and credible content that aligns with brand strategy and guidelines
  • Ensure all activities are measured, and performance is reported each month to validate ROI and ensure learnings are reflected for future content
  • Support content creation and liaison for PR activity, both editorial and advertorial, alongside brand managers

Requirements:

  • Experience gained working in a strategic content role
  • An experienced communicator and content creator who is passionate about great content
  • Knowledge and understanding of channel-neutral content marketing across traditional and digital channels
  • Evidence of continuous learning – up to date on new techniques and content marketing principles

What We Offer:

  • Competitive salary
  • Enrolment into our health and wellness scheme
  • Company pension
  • Free lunch daily
  • Free on-site parking
  • The chance to be part of something bigger – to make your mark, leave a legacy, and change the game in ways you never thought possible