Technical Marketing Specialist
2 weeks ago
Technical Marketing Specialist required to focus on technical copywriting, occasionally writing relevant white papers also with general all-around brand management responsibilities.
The experienced Brand Marketing Manager will join a Marketing Team delivering global B2B marketing strategy including social media channels, multi-channel targeted campaigns, promoting international events, and authoring compelling technical content. The ideal candidate will have strong engineering or technical copywriting experience of complex engineering products to B2B customers.
Work Environment: Hybrid role, minimum of two days per week in the office.
Key Responsibilities- Develop and implement marketing strategy.
- Write content including editorials, news stories, white papers, brochures, and gated or download content.
- Own advertising campaigns across print, digital, and collaborations, particularly LinkedIn content, monitoring, reporting, and post-campaign analysis. Also, manage website content using analytics to drive new content creation.
- Manage comprehensive communication plans for product life cycles and new product launches.
- Track and report marketing performance.
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Technical Marketing Specialist
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