Artificial Intelligence Marketing and Technology Expert

6 days ago

Southampton, Southampton, United Kingdom Euroflorist Full time
Job Title: Artificial Intelligence Marketing and Technology Specialist

We are seeking a highly skilled and experienced Paid Marketing Specialist to drive online sales growth while managing profitability across Central European markets.

This role is crucial in optimizing and scaling our paid traffic efforts, with a focus on Google Ads, Microsoft Advertising, and paid social media campaigns. You'll be instrumental in expanding Euroflorist's presence in Austria, Belgium, Germany, Poland, and The Netherlands through strategic and data-driven paid marketing initiatives.

Key Responsibilities:
  • Drive overall paid traffic performance across Central European markets (DE, NL, BE, AT, PL).
  • Collaborate with the Head of Traffic and other team members to grow online order volume for Central Europe.
  • Establish and develop new paid traffic channels to diversify Euroflorist's channel mix, increase online order volume, and improve profitability.
  • Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.
  • Translate large amounts of campaign data into actionable insights for continuous improvement.
  • Cross-functional collaboration with teams from E-commerce, marketing, and content.
Requirements:
  • Bachelor's degree in International Business, Marketing & Communications, Economics & Business Administration, or similar.
  • 3+ years of experience in digital marketing or a similar role.
  • Strong data-driven mindset with proficiency in online marketing and web analytics.
  • Knowledge of brand awareness concepts and measurement.
  • Self-learner who stays up-to-date on online marketing and eCommerce trends.
  • Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics 4, Lookerstudio.
  • Excellent command of English is essential; proficiency in Dutch, French, or German is a plus.
  • Willingness to work additional hours during peak periods, including weekends and evenings.
What We Offer:
  • A casual and dynamic work environment in our Southampton office.
  • Hybrid working model: Monday-Wednesday in the office, Thursday-Friday from home.
  • Opportunities to grow your skillset in digital marketing.
  • Internal and external training opportunities.
  • Competitive salary and travel reimbursement.

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