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Artificial Intelligence Marketing and Technology Expert
2 months ago
We are seeking a skilled Paid Marketing Specialist to drive online sales growth and manage profitability across Central European markets. This role is crucial in optimizing and scaling our paid traffic efforts, with a focus on Google Ads, Microsoft Advertising, and paid social media campaigns.
Key Responsibilities:
- Drive overall paid traffic performance across Central European markets (DE, NL, BE, AT, PL).
- Collaborate with the Head of Traffic and other team members to grow online order volume for Central Europe.
- Establish and develop new paid traffic channels to diversify Euroflorist's channel mix, increase online order volume, and improve profitability.
- Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.
- Translate large amounts of campaign data into actionable insights for continuous improvement.
Requirements:
- Bachelor's degree in International Business, Marketing & Communications, Economics & Business Administration, or similar.
- 3+ years of experience in digital marketing or a similar role.
- Strong data-driven mindset with proficiency in online marketing and web analytics.
- Knowledge of brand awareness concepts and measurement.
- Self-learner who stays up-to-date on online marketing and eCommerce trends.
- Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics 4, Lookerstudio.
- Excellent command of English is essential; proficiency in Dutch, French, or German is a plus.
What We Offer:
- A casual and dynamic work environment in our Southampton office.
- Hybrid working model: Monday-Wednesday in the office, Thursday-Friday from home.
- Opportunities to grow your skillset in digital marketing.
- Internal and external training opportunities.
- Competitive salary and travel reimbursement.
