Digital Analytics Director

1 week ago

Manchester, United Kingdom Trakken GmbH Full time

Company Overview:

TRKKN is a leading global consultancy specializing in the Google Marketing Platform and Google Cloud. Our comprehensive suite of services empowers businesses to unlock the full potential of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy, we drive cutting-edge digital marketing solutions.

The Role:

As a Digital Analytics Director, you will play a pivotal role in delivering TRKKN's digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.

  • Key Responsibilities:
  • Communicate project status with clients on a regular basis, including presentations when required.
  • Support migrations from client-side to server-side tagging.
  • Develop and maintain dashboards and reports to visualize key performance indicators (KPIs).
  • Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists, and digital marketing experts, to deliver comprehensive solutions for clients.
    • Required Qualifications:
    • Strong experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation and management, including Server-Side Tag Manager (sGTM).
    • Strong understanding of digital analytics concepts, methodologies, and best practices.
    • Familiarity with using Google Cloud for digital analytics, such as BigQuery for GA4 data export and Cloud Run for sGTM.
    • SQL, JavaScript, and Firebase experience are strong additional skills.

Salary and Benefits:

We offer a competitive salary and benefits package, providing a foundation for your financial stability and growth. This includes:

  • Opportunity to work on challenging and impactful projects for a diverse range of clients.
  • Be part of a dynamic and growing team.
  • Learn and develop your skills in the field of digital analytics.

Location:

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