Digital Marketing Strategist

2 weeks ago


Leicester, Leicester, United Kingdom Macildowie Recruitment and Retention Full time
Performance Marketing Specialist

We're seeking a skilled Performance Marketing Specialist to join our team at Macildowie Recruitment and Retention. As a key member of our marketing team, you'll be responsible for driving business growth through data-driven marketing strategies.

Key Responsibilities:
  • Develop and implement CRM software to optimize efficiency and performance.
  • Monitor and support Google Analytics, AdWords, Tag Manager, and search console, ensuring accurate data insights.
  • Liaise with PPC agencies to drive B2B and B2C acquisition strategies.
  • Drive data-driven marketing initiatives by leveraging audience segmentation and campaign reporting.
  • Create and manage a pipeline of ad-hoc reports to inform marketing decisions.
  • Collaborate with internal teams and external partners to provide insights for marketing campaigns.
  • Analyse data from various sources to inform new business initiatives.
Requirements:
  • Proficiency in Google Analytics (GA4) with experience in e-commerce.
  • Strong working knowledge of analytics tools such as Google Data Studio, Power BI, and CRO tools.
  • Experience managing CRM platforms like Salesforce, Hubspot, or Pipedrive.
  • Experience with automated marketing tools such as Pardot, Marketing Cloud, or Mailchimp.
  • Proven ability to analyse complex datasets and present insights clearly to various audiences.
  • Confident in collaborating with internal and external stakeholders.
  • Strong attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
  • Creative, innovative mindset with strong problem-solving skills.
  • Excellent communication skills and proactive, results-driven attitude.


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