Regional Marketing Director

3 days ago

London, Greater London, United Kingdom LexisNexis Risk Solutions Full time

LexisNexis Risk Solutions seeks a highly skilled Regional Marketing Director to drive our growth strategy in EMEA. As a senior leader, you will develop and execute a comprehensive Go-To-Market (GTM) plan that boosts awareness, pipeline growth, and revenue contribution.

About the Role

The successful candidate will have extensive regional B2B marketing experience, with a proven track record of delivering commercial success. You will lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics.

Key Responsibilities
  • Create and own the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
  • Ensure our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
  • Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
  • Drive a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
  • Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
  • Measure marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
Requirements
  • Extensive regional B2B marketing experience with demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution.
  • Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results-oriented, and delivery-focused, with the ability to balance multiple projects.
  • Proven experience to influence and inspire at all levels with excellent relationship-building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members.
  • Comprehensive digital skillset underpinned by data literacy.
  • Practical experience of CRM and MAP systems such as Salesforce and Eloqua.

Estimated salary: £80,000 - £100,000 per year.

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