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Brand Marketing Director
2 months ago
About the Role
We are seeking an exceptional Brand Marketing Director to lead our brand and product marketing efforts across all channels. Reporting directly to the Head of Marketing Communications, this role is critical to realizing our ambitious direction for the Three brand.
Key Responsibilities
- Work with the Head of Marketing Communications and Marketing Communications LT to realize marketing vision and execute through-the-line marketing plans.
- Lead all brand and product marketing work, managing team and agency resources, and creating an inspiring and motivating environment.
- Collaborate across the business with stakeholders up to Director level in propositions, new products, go-to-market, and trading to gain a deep understanding of Three's offering and ensure support and buy-in for comms plans.
- Lead your team, inspiring them to do their best work in a brilliant work environment.
- Manage multi-million-pound media and production budgets, reviewing on an ongoing basis to ensure the right budget is allocated to drive optimum results.
- Work collaboratively with senior channel leads to ensure work is joined up and delivers the most effective ongoing comms experience for our customers and future customers.
- Deliver key projects as part of the Marketing Comms LT, with a focus on people and creativity.
Requirements
- Marketing leader with the ability to motivate, inspire, and direct your own team while having a positive influence on the wider organization.
- Extensive experience in developing and delivering groundbreaking and effective integrated communications activity and campaigns to drive brand and business growth.
- Comfortable leading multiple and complex projects encompassing comms planning, creative, media, through-the-line execution, and appropriate effectiveness measurement.
- Clear and proven experience leading creative processes from brief to production and delivery, including large multi-channel campaigns with production budgets ranging up to £1m+.
- Strong understanding of media and comms planning principles to achieve exceptional results both from an effectiveness/cut-through perspective and to ensure efficient allocation of media budgets.
- Strong knowledge of the modern media landscape and the strengths and weaknesses of different channel approaches to deliver results.
- Experience working with multi-agency setups and taking a lead in managing the overall output across media, creative, and production.
Desirable Skills
- Ability to work collaboratively and influence teams across propositions, products, trading, finance, and channel as well as senior stakeholders across the business.
- Exceptional creative eye with experience developing successful new brand and product work across all channels.
- Creative thinker with a strong POV and ability to spot new and innovative ways to solve comms challenges and motivate agency partners to deliver.
- Able to identify and deliver key brand projects (working with Head of Marketing Comms and Strategy Lead) through the team (refreshing brand assets, providing guidance to the wider business, support with prop development, etc.).
What We Offer
- Salary range starting at £53,760, with the exact salary differing by job and experience.
- Car allowance, performance-based annual bonus, and additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
- Hybrid working between your home (2-3 days a week) and our brand-new Reading HQ office at Green Park (2-3 days a week).
- 28 days annual leave + 8 bank holidays + 3 personal days annually, increasing with length of service.
- Private Medical Insurance, Life Assurance, and Income Protection.
- Free mobile phone package and unlimited sim-card.
- Free on-site car parking.
- Plus lots more, including wellbeing and learning & development benefits.
About Three
We're a diverse and inclusive bunch, and it's essential you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.
At Three, we have a hybrid working arrangement in place as standard for office-based employees, where employees work from a mix of office-based locations and working from their home in the UK to carry on their role.
Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 and 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.
