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Digital Communications Specialist

2 months ago

Cardiff, Cardiff, United Kingdom ASH Wales Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Strategic Engagement and Marketing Officer. As a key member of our team, you will play a pivotal role in shaping our digital messaging and building on our reputation as a trusted provider of research and evidence to support our aims and values.

Key Responsibilities
  • Demonstrate strong communication skills, including copywriting and stakeholder engagement
  • Plan and deliver engaging content across all digital platforms, and at in-person events, to underpin our aims and values
  • Lead on the development of our digital voice, to increase impact, influence, and engagement
  • Tell the story, uphold the values, and protect the reputation of Wales' leading tobacco control organization
Key Duties and Activities
  • Stakeholder engagement and network building
  • Deliver impactful, evidence-based messaging and storytelling that will resonate with our audiences
  • Develop new and engaging communications and events, which impact the lives of those affected by tobacco use in Wales
  • Maintain stakeholder database
  • Create and distribute materials and resources
  • Evaluate delivery outcomes to ensure continuous improvement
Website and Social Media
  • Write, design, and publish stand-out web content
  • Use SEO skills to drive traffic to the website
  • Report quarterly on reach and impact of our content to ensure continuous improvement
  • Create eye-catching and thought-provoking social media content
  • Build our brand on socials, ensuring we are targeting the right audiences on the right platforms
  • Monitor, report, and review social media activity to ensure continuous improvement
Copywriting and Events
  • Write accurate and accessible content, including blogs, social media posts, and our newsletter
  • Create, write, and distribute monthly newsletter to highlight our latest news, developments, and campaigns to as wide an audience as possible
  • Write and distribute press releases
  • Write briefings on campaigns for the policy team and stakeholders
  • Develop exciting and engaging ideas to take our events to the next level
  • Organize events to support and boost campaign activity or policy
Requirements
  • Positively support equality of opportunity and equity of treatment to colleagues in accordance with Equal Opportunities legislation
  • Help to maintain a safe working environment by attending training in health and safety requirements as necessary, both on appointment and as changes in duties and techniques demand
  • Follow local codes of safe working practices
  • Undertake such other duties within the scope of the post as may be required by the Chief Executive