Senior CRM Lead

7 days ago

London, Greater London, United Kingdom dunnhumby Full time
Job Title: Senior CRM Lead

About the Role:
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

Key Responsibilities:
Support Consulting Managers in delivering strategic projects to our clients which help them to solve business problems, create value, maximise growth and improve media business performance for their organisation. Play a key role in consulting project delivery, building a trusted advisor relationship with the client, and supporting on project plans to ensure they are delivered effectively within the required timeframes and to budget. Support the development of a CRM or Media strategy for the client, identifying their specific objectives and appropriate brand positioning for the client to put a strategy into action with clearly defined processes and implementation plans, both internally and for the client. Support regional capability & sales teams in creating pitches and proposals for prospective clients. Think innovatively and creatively to help continually adapt and evolve our consulting offering in line with market appetite, keeping our media consulting packages, frameworks and toolkits up to date and competitive. Analyze Retailer sales and customer data and interpret Media Channel benchmarks to scope the potential size of the media opportunity for clients looking to monetise their assets. IT, CRM, marketing, commercial, operations, promotions, analytics etc. Keep at the forefront of media and loyalty market trends, proactively sharing across the Consulting team to ensure our knowledge is up to date and we can continue to deliver maximum value for our Retail clients. Effective collaboration internally and externally, build and maintain strong working relationships with supporting teams across all functions and the client to ensure the smooth running of every project.

Requirements:
A Master's degree in Business or Marketing. Experience of working in similar global/ regional Consulting roles for global organizations. CRM and/or Rewards program experience. Media planning experience (including digital media) across marketing, selling and servicing within complex, multi-channel, multi-site retail clients. Demonstrable experience of working with Retailers, Media Agencies and Brands. Strong understanding of the broader media landscape and the benefits of each media solution to brands, along with a good grasp of the metrics used to target and measure each Channel. Excellent communication skills (both verbal and written). Good working knowledge of the application of enabling technologies for media and broader customer experience.

About Us:
We are a leading technology company that values and respects difference and is committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process. For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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