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Programmatic Executive

1 month ago

London, Greater London, United Kingdom Charlotte Tilbury Full time

At Charlotte Tilbury Beauty, we're revolutionising the face of the global beauty industry by de-coding makeup applications for everyone, everywhere. We're looking for a talented Programmatic Executive to join our team and help drive growth through effective campaign execution.

The successful candidate will leverage data, audience, and contextual signals to execute campaigns across display, video, mobile, addressable TV, and audio. They will work closely with our programmatic manager and cross-functionally with other departments to implement campaigns via self-service demand side platforms (DSPs).

This is a fantastic opportunity for someone with hands-on experience in programmatic trading, preferably from a high-growth company or agency. The ideal candidate will have excellent analytical skills, with experience using Excel and the ability to manipulate data to identify and recommend optimisation and growth opportunities.

We're looking for a flexible self-starter with a positive attitude, willing to go above and beyond to deliver results. The successful candidate will have excellent communication skills, and the ability to translate complex channel level observations into actionable insights.

As a Programmatic Executive, you will be responsible for creating, actively managing, and optimising programmatic campaigns. You will assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies. You will also take ownership for delivering regular performance updates, including weekly reports and post-campaign analysis to all relevant stakeholders.

We're looking for someone who can demonstrate initiative and proactivity, work autonomously, and take responsibility for their tasks and duties. If you're a people person who can work independently and collaboratively with various stakeholders internally and externally, we'd love to hear from you.

As a Programmatic Executive, you will be part of a dynamic and entrepreneurial environment, working closely with our programmatic manager and cross-functionally with other departments to drive growth and innovation. You will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results.

We're committed to providing a supportive and inclusive work environment, where everyone has the opportunity to grow and develop their skills. If you're looking for a challenging and rewarding role that will allow you to make a real impact, we'd love to hear from you.

About the role

Key responsibilities

  • Create, actively manage, and optimise programmatic campaigns across display, video, mobile, addressable TV, and audio.
  • Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
  • Take ownership for delivering regular performance updates, including weekly reports and post-campaign analysis to all relevant stakeholders.
  • Review campaigns and recommend changes and optimisation to develop global programmatic strategy.
  • Support on day-to-day administration of ongoing campaigns including financial aspects.
  • Work cross-functionally (with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation, and retention.
  • Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey.
  • Collaborate with Data Science team to understand the wider impact beyond any immediate/platform-reported performance.
  • Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key programmatic vendors.
  • Support the development of our global programmatic strategy, contributing toward the global acquisition and digital marketing strategy.
  • Collaborate closely with content and creative team to build best-in-class assets for programmatic campaigns, in line with best-practice, and optimised for local markets.
  • Incorporate global marketing directive into programmatic plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
  • Monitor competitor and consumer behaviour, to help inform ad decisions where relevant.
  • Research into trends, keeping abreast of the latest ad products/technologies and provide use-case suggestions to help improve KPIs.