Programmatic Executive: Client-Side Expert
2 weeks ago
At Charlotte Tilbury Beauty Ltd, we're revolutionising the global beauty industry by unlocking the power of data-driven marketing.
We're now seeking a talented Programmatic Executive to join our high-growth team, leveraging expertise in programmatic trading, data analysis, and campaign optimisation to drive business growth.
About the Role
We're looking for a highly skilled and motivated Programmatic Executive to execute effective campaigns, leveraging data, audience, and contextual signals to drive growth. As a key member of our performance marketing team, you'll work closely with our programmatic manager, cross-functionally with other departments, and collaborate with external partners to implement campaigns via self-service demand side platforms (DSPs).
Your Key Responsibilities
- Create, actively manage, and optimise programmatic campaigns across display, video, mobile, addressable TV, and audio.
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
- Take initiative, identify problems, alert the relevant individuals, and resolve them.
- Ensure campaigns are in line with best practices and maintain high levels of brand safety.
- Deliver regular performance updates, including weekly reports and post-campaign analysis to all relevant stakeholders.
- Review campaigns and recommend changes and optimisation to develop global programmatic strategy.
- Support on day-to-day administration of ongoing campaigns including financial aspects.
- Work cross-functionally to drive customer growth, activation, and retention.
About You
- Hands-on experience in programmatic trading, preferably from a high-growth company or agency.
- Excellent hands-on experience activating campaigns across multiple creative formats, in various environments, preferably across international markets.
- Hands-on experience in ad trafficking, Google Campaign Manager and DV360 is a must.
- Additional experience with other DSPs, e.g. The Trade Desk, Google Ads, Verizon-Yahoo, etc. will be a bonus.
- Experience in managing the creative/content briefing process.
- Excellent analytical skills, with experience using Excel and the ability to manipulate data to identify and recommend optimisation and growth opportunities.
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