E-commerce Marketing Strategist

2 weeks ago

London, Greater London, United Kingdom TikTok Full time

About TikTok

TikTok is a leading short-form mobile video platform with global headquarters in Los Angeles and Singapore. Our offices span across the world, including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

We are seeking a skilled E-commerce Marketing Strategist to join our EU Shopping Center Operation team. As a key member of this team, you will play a crucial role in increasing awareness of Shop tab campaigns and developing marketing strategies for user engagement and experience enhancement purposes.

Responsibilities include:

  • Increasing awareness of Shop tab campaigns by defining positioning and developing marketing strategies both inside and outside the platform to enhance awareness and attract organic traffic.
  • Designing and executing awareness and communication plans for Shop tab, effectively integrating internal and external resources to expand Shop tab influence and exposure through content creation, influencer collaborations, advertising, etc.
  • Controlling the entire process of user insights, Shop tab campaign positioning, etc., and conducting digital analysis of marketing effectiveness for meticulous management.
  • Possessing strong creative ability, collaborating with marketing and design teams to produce high-quality promotional materials for Shop tab campaigns and generating viral marketing effects.

Preferred Qualifications include:

  • Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness.
  • Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.

The estimated salary for this position is around $80,000 - $110,000 per year, depending on location and experience.

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