E-commerce Strategist

6 days ago

London, Greater London, United Kingdom Intelligent Change Inc. Full time
Job Title: E-commerce Strategist

We are seeking an experienced E-commerce Strategist to join our team at Intelligent Change Inc. The ideal candidate will have a proven track record of driving growth and profitability in the Amazon marketplace.

Salary: $85,000 - $110,000 per year

The successful candidate will be responsible for maximising product performance, implementing effective marketing strategies, and driving profitability across multiple marketplaces. This role involves day-to-day management and execution of sales, promotions, advertising, and forecasting for our brand's assigned product portfolio.

Responsibilities:
  • Deliver results by identifying, evaluating, and executing profit maximisation activities to achieve financial targets through marketing, sales, and merchandising strategies.
  • Manage and track the performance and profitability of our products across all marketplaces through organic and paid activities.
  • Content listing optimisation to improve page rank, SEO, and sales: perform in-depth keyword and competitor analyses, enhance product titles, descriptions, categorisations, A++ content, and work closely with the Creative team to produce compelling visual assets for optimal performance.
  • Day-to-day PPC management and optimisation (Sponsored Products, Sponsored Brands, Sponsored Display) for the assigned product portfolio in line with set KPIs.
  • Execute marketing deals, promotions, coupons, promo codes, etc.
  • Improve product performance and market share growth through opportunity analysis such as market research, voice of the customer and competitive research.
  • Track fulfilment metrics and communicate with the Operations Lead to forecast, oversee and manage product inventory levels to retain premium shipping eligibility above good standing metrics.
  • Report and analyse marketplaces performance and operating metrics on a daily and weekly basis including, but not limited to, Sales and Profitability, Account Health, Feedback Performance, Product Policy Compliance, Shipping Performance, Brand Registry and Brand Performance.
  • Interact with the Customer Service team to respond to customer complaints and customer requests for technical product information.
  • Stay up-to-date on Amazon policies, trends, and best practices to maintain our excellent Account Health status.

Required Skills and Qualifications:
  • Proven data management and analytical skills. Track record of digging into data, and finding solutions for a variety of performance issues. Proficient in Excel.
  • E-commerce and digital marketing experience.
  • Can work independently, adapt to a fluid environment, and able to time-manage, prioritise, and toggle between multiple projects.
  • Experienced in set up, management, and optimisation of paid campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).

Benefits:
  • Summer 4 day work week in August.
  • Flexible work hours.
  • Competitive compensation.

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