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{"Key Objectives": "To increase brand awareness and new enquiries by increasing enquiries/leads from our website and other digital and traditional marketing channels, and to work closely with our sales and product team to deliver direct marketing to our existing clients through our customer lifecycle plan.", "Responsibilities": "Marketing opportunities with existing clients: oversee and champion the delivery of the customer lifecycle plan monthly, deliver campaigns to re-engage with existing clients, and work with the wider team to ensure their database is engaged with on a regular basis by segmenting data, tracking trends, and delivering targeted campaigns. Websites key stakeholder: champion content on their website and other channels by co-creating and delivering a content plan to include improving existing pages as well as creating new pages/blogs/testimonials or similar material written in an engaging sale-focused tone. Sales collateral: champion the creation of brochures and sales collateral to attract new clients and engage with the existing client list. Customer reviews: develop a strategy, gather and publish customer reviews on our website and by using platforms such as Google reviews, Feefo or similar. Reporting and Analytics: oversee and deliver monthly reports on our enquiry and booking data. Events: organise and project manage any marketing events.", "Requirements": "Creating and delivering a target-driven marketing plan, keen eye for design, brand ambassador, excellent creative writing skills, excellent grammar skills, excellent commercial awareness, image selection, re-sizing and uploading, project management skills.", "Company": "London City Airport"}
